What do an anesthesiologist, a perfumer and an architect have in common?  This question led David Zweig to research and eventually write the book, Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion.

Blog posts have been written, podcasts have been recorded and keynote speeches have been giving on the topic of self-promotion. We all know if you want to grow your business or move up the corporate ladder you have to show up and speak up.  However, we forget the other people who contribute to the success of any project. For example, do you know who won best cinematography award at this year’s Oscars?

My point exactly.

So what makes these spotlight-evading people tick?


In David’s words:

Invisibles don’t offer a formula for happiness. Rather, they embody the ancient Greek philosophy known as eudaimonia — roughly translated as the rich life. They recognize that the most intense and indelible rewards come from within, by reveling in challenges and taking immense pride in a job well done.

This isn’t to say that recognition isn’t wonderful at times. I’m quite glad to have my name on the cover of my books and in bylines on my articles. Most of us need to promote ourselves and our work at different times. Invisibles aren’t against being acknowledged for their accomplishments, nor is their humility and desire to remain under the radar to be taken for meekness. On the contrary, they are often highly ambitious, and, as noted, reaching enviable levels of achievement. The message about Invisibles, ultimately, isn’t about how much or whether you’re seen or not. It’s about what motivates you. If we focus a bit less on waving a flag for ourselves and a bit more on the work itself, we may find ourselves, as so many Invisibles have, fulfilled and successful.

Read the rest of the article here


Related links

The invisible (Kerry’s Blog)

6 tips for getting your work discovered (FastCoCreate)

The art of shameless self-promotion (CopyBlogger)


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